Tourism in Jammu and Kashmir is expected to make a strong recovery by the end of the year, according to Union Tourism Minister Gajendra Singh Shekhawat. His statement comes in the wake of the April twenty second terror attack in Pahalgam which had caused a noticeable decline in tourist activity in the region.
During his recent two day visit to Jammu and Kashmir, the minister reviewed the situation on the ground and expressed optimism over the revival of travel confidence in the valley. He pointed out that in the one and a half months following the incident, tourism had already begun to recover. Based on current trends, he projected that Jammu and Kashmir could return to pre attack levels of tourism by December.
Encouraging more people to experience the region, Shekhawat appealed to the public to join the upcoming Amarnath Yatra beginning July third. He reiterated that Kashmir remains safe for tourists and urged all Indians to visit and explore the valley’s rich heritage, historic grandeur, and natural beauty. According to him, the unique combination of cultural and spiritual experiences in Kashmir makes it a must visit destination for every traveller.
As part of his itinerary, the minister visited several significant sites including the Martand Sun Temple, a grand eighth century monument built by King Lalitaditya. Describing the temple as one of India’s earliest and most majestic sun temples, Shekhawat shared his impressions of its sculptural richness and commanding location. He also visited the Avantipura temples and met with locals and tourists across various parts of the valley, including the brave local Sajjad Ahmed Bhat who saved the lives of tourists during the recent attack.
The visit also included a meeting with Jammu and Kashmir Chief Minister Omar Abdullah. Both leaders discussed strategies to rebuild confidence among travellers, strengthen tourism infrastructure, and boost sustainable development in the tourism sector. Initiatives are being designed to ensure safe, enriching, and immersive travel experiences for visitors. They also emphasized the importance of tourism as a key driver of the local economy and cultural exchange.
Shekhawat stated that the Ministry of Tourism, in coordination with the Government of Jammu and Kashmir, has implemented measures that are already yielding results. These efforts are aimed not only at promoting the state’s most famous destinations like Pahalgam and Srinagar, but also highlighting its lesser known heritage sites and archaeological treasures under the care of the Archaeological Survey of India.
The minister expressed confidence that within the next few weeks, there will be a noticeable increase in tourist footfall. With government support, improved security measures, and enhanced facilities, the valley is being prepared to welcome both domestic and international travellers once again.
As the year progresses, the return of tourists to Kashmir is expected to contribute significantly to the region’s economy, uplift local communities, and help restore the image of Jammu and Kashmir as one of India’s most breathtaking travel destinations.
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