Rannvijay Singha steps into the luxury travel industry with Madcap Luxe Travel Experiences, a cultural platform uniting motorsport adrenaline, heritage, and luxury storytelling for modern explorers.
A new chapter in India’s travel scene begins with the launch of Madcap Luxe Travel Experiences, co-founded by Rannvijay Singha, Arvind Balan, and Rohit Jha. The platform positions itself as India’s first cultural powerhouse that merges motorsport energy, luxury escapades, and heritage exploration. With a goal to revolutionize the experiential travel landscape, it brings together the thrill of speed, the elegance of design, and the depth of storytelling.
Powered by Maxperience, the experiential marketing agency behind global campaigns for Porsche, Hyundai, Royal Enfield, Hero, and Suzuki, Madcap Luxe aims to position India as a global leader in luxury and adventure-driven tourism.
The Vision Behind Madcap Luxe
Madcap Luxe introduces an emotional, experience-first approach to travel. “Madcap Luxe is not about itineraries, it’s about emotion engineered. It’s for those who live boldly, seek authenticity, and want to drive their own legend,” said Rannvijay Singha.
The brand brings a fresh perspective to modern adventure seekers—those who crave authenticity and style over structure. Combining the intensity of motorsport with the charm of cultural exploration, it creates journeys that go beyond sightseeing and evolve into personal stories of discovery.
Luxe Travel Experiences
The first vertical, Madcap Luxe Travel Experiences, curates exclusive self-drive luxury expeditions that merge high-speed adventure with refined travel comfort. Each experience is designed to immerse travellers in a world of thrill and sophistication, featuring private F1 paddock tours, Dakar bivouac access, and stays in heritage palaces paired with Michelin-starred dining.
Every journey is built around discovery and design, giving participants the chance to live their own legend on the road while engaging with the world through unique cultural and automotive experiences.
Lifestyle and Adventure IPs
The second vertical, Madcap Lifestyle and Adventure IPs, debuts with BlackOut 40, India’s first 40-hour non-stop stay-in biker festival set against the sand dunes of Rajasthan. The event celebrates India’s vibrant motorcycling community while embracing desert art, folk music, and local craftsmanship.
“We are creating formats that go beyond festivals—these are cultural movements. BlackOut 40 brings together adventure, art, and heritage—a celebration of India’s roots and modern identity,” said Arvind Balan.
Adding to this, Rohit Jha stated, “Our goal is to build IPs that don’t just create a moment of impact, but an era of relevance that imprints itself in the cultural memory of audiences.”
Global Luxe Drive Calendar
The 2026 Global Luxe Drive Calendar will introduce exclusive drives such as The Saudi Grand Drive Dakar Edition, The Mustang Frontier Drive Forgotten Kingdom Edition, The UK Grand Drive Isle of Man TT Edition, and The Grand American Drive Route 66 Centennial Edition.
Madcap Luxe will also launch Curate Your Own and Rare Experiences, allowing travellers to design their bespoke adventures—ranging from F1 drives at Monza and skydiving in Spain to luxury desert glamping in Arabia.
Redefining Experiential Travel
Madcap Luxe represents a new era in Indian luxury travel where adventure meets artistry. It’s not just about exploring destinations but about creating cultural experiences that leave an emotional impact. “This is India’s moment. We are not following global formats anymore; we are creating them,” said Balan.
With this innovative concept, Rannvijay Singha and his team are putting India on the map as a global hub for experiential luxury travel that merges thrill, heritage, and culture seamlessly.
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