A Major Step for TBO in North America

TBO, one of the fastest-growing global travel distribution platforms, has taken a bold step into North America by acquiring Classic Vacations LLC from The Najafi Companies in a deal valued at up to $125 million. This move reflects TBO’s vision to expand its reach into high-potential markets and provide seamless travel solutions worldwide.

Classic Vacations is a name that resonates strongly in the U.S. luxury travel segment. With nearly five decades of industry recognition, the company has built trust with more than 3,000 travel advisors and suppliers. In 2024, Classic Vacations generated revenues of $250 million with an operating EBITDA of $10.5 million, highlighting its robust presence in the premium travel space.

The Power of Strategic Expansion

By bringing Classic Vacations under its umbrella, TBO aims to merge its technology-driven distribution platform with Classic’s advisor network. This combination will boost TBO’s ability to offer both reach and reliability in the luxury-focused market. Importantly, Classic Vacations will continue to operate under its own brand, ensuring continuity for existing clients, while gaining access to TBO’s global inventory and advanced digital solutions.

Gaurav Bhatnagar, Co-Founder and Joint Managing Director of TBO, expressed his enthusiasm:
“We are thrilled to welcome Classic Vacations into the TBO family. Their exceptional service, trusted by thousands of travel advisors across the U.S., aligns perfectly with our growth strategy. This acquisition marks only the beginning of several opportunities we see in the rapidly expanding travel and tourism industry.”

Ankush Nijhawan, Co-Founder and Joint Managing Director of TBO, echoed the sentiment:
“This deal reflects our commitment to invest in high-quality businesses with significant growth potential. Classic Vacations will integrate with TBO’s global platform while keeping its unique strengths intact, ensuring a smooth expansion into the North American market.”

Classic Vacations’ Outlook

From the perspective of Classic Vacations, the acquisition signals new opportunities for growth and innovation. Melissa Krueger, CEO of Classic Vacations, highlighted how the collaboration will benefit both advisors and travelers.
“With TBO’s global network of over 150,000 travel advisors and their cutting-edge technology, we are now positioned to bring more resources, more choices, and more innovation to our partners. Together, we will enhance Classic’s reputation as the trusted luxury partner while expanding our influence worldwide.”

The Journey So Far

Classic Vacations was previously part of Expedia Group before being acquired by The Najafi Companies in 2021. Najafi played a key role in strengthening the company during this period and described the sale as a “natural next step” for Classic’s continued growth.

“We are proud to have supported Classic Vacations and are confident that under TBO’s ownership, it will continue its remarkable legacy in luxury travel,” Najafi stated.

Advisors Behind the Deal

The acquisition was guided by several major advisors. Jefferies LLC served as the financial advisor, while Ballard Spahr LLP provided legal support to Classic Vacations. TBO was advised by Goodwin LLP for legal matters.

A Game-Changer in Global Travel

This acquisition is more than just a business deal. It is a clear sign of how the luxury travel market is evolving globally. With TBO’s technology and reach combined with Classic’s established credibility, the two companies are poised to create a new benchmark for luxury travel distribution.

For travelers and advisors, this means greater access to premium experiences, stronger service, and more innovative travel solutions. For TBO, it cements its place as a global powerhouse in travel, with North America becoming a crucial hub for future growth.

 

Follow Travel Moves on Instagram and Facebook for more travel news, updates, and insights into the evolving world of global tourism.