Jeju Island, South Korea’s most visited resort destination, has taken a new step to tackle rising issues of tourist misconduct. The island has launched multilingual etiquette notices in Korean, English, and Chinese to remind visitors of local laws and encourage respectful behaviour. With more than seven million people visiting Jeju this year alone, the move comes at a crucial time as authorities seek to balance tourism growth with community well-being and environmental protection.
The notices, around 8,000 of which have already been distributed by Jeju’s Provincial Police, highlight common violations such as jaywalking, littering, smoking in restricted areas, and public drunkenness. While serious offences are dealt with directly, minor violations are met with the distribution of these guides. First-time offenders are typically warned, but repeat violations can lead to fines of up to 200,000 won, or around 143 US dollars. Officials say this softer, multilingual approach helps reduce conflicts and educates visitors without escalating situations unnecessarily.
Tourism numbers show a sharp rise in international arrivals, with foreign visitors increasing by more than 40 percent in July compared to last year. However, this growth has been accompanied by a surge in complaints from locals. Viral incidents, including cases of disorderly conduct on buses and at beaches, have further highlighted the urgency of action. The etiquette notices are part of a broader effort to preserve Jeju’s reputation as a world-class destination while ensuring residents are not burdened by overtourism.
Jeju Island itself is a natural and cultural treasure. Recognised by UNESCO for its volcanic landscapes, lava tubes, and unique biodiversity, it is the only place in the world to receive UNESCO’s triple natural science recognition. Hallasan, the highest mountain in South Korea, and the legendary Haenyeo sea women divers are central to Jeju’s identity. The island’s heritage is not just about stunning scenery but also about traditions built on respect for nature and community life.
Countries across the world, from Italy and Spain to Japan and Indonesia, have started implementing stricter rules and awareness campaigns to regulate tourist behaviour. Jeju’s initiative takes a more proactive route by handing tourists clear, multilingual guidance at the moment of violation, reminding them that their actions have a direct impact on both local life and the environment.
By promoting awareness through education rather than confrontation, Jeju hopes to create a more harmonious relationship between visitors and residents. For travellers, it is also a reminder that true exploration is not only about seeing new places but about respecting them.
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