At ITB Asia 2025 in Singapore, Darren Thang, Marketing Head at Sunrate, discussed how AI and technology are redefining B2B payments for the global travel industry, enhancing both productivity and customer relationships.
ITB Asia, one of the most prestigious events for global travel professionals, served as the perfect stage for Sunrate to showcase how its AI-driven payment solutions are changing financial transactions in the travel sector. Sunrate’s B2B payment platform supports travel management companies, OTAs, and suppliers by offering seamless, automated solutions that simplify international payments.
“We’ve been attending ITB Asia for years because it allows us to connect with clients and showcase real solutions for industry challenges,” said Thang. “B2B payments are evolving fast, and we’re leading that transformation with AI integration.”
Sunrate’s flagship products, including its commercial cashback cards and advanced payment automation systems, are designed to streamline supplier payments, enhance transparency, and improve operational efficiency.
AI plays a key role in this innovation. Sunrate has adopted AI not to replace humans, but to empower teams by handling repetitive tasks while professionals focus on creativity and relationship building. “We’re not looking to replace people with robots,” Thang emphasized. “AI allows our team to be more productive while keeping the personal touch intact.”
By blending automation with human expertise, Sunrate continues to reshape the B2B payments ecosystem in travel. The company’s vision is to expand globally, adding new regions and refining its technology to meet the changing needs of travel stakeholders.
Looking ahead, Sunrate aims to remain at the forefront of fintech innovation while maintaining its focus on personalized service. “The future of travel payments lies in smart technology that feels human,” Thang added.
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