The Shift From Sightseeing to Storytelling

Family vacations today are less about ticking off landmarks and more about creating shared memories. Parents want their children to understand cultures, explore nature, and spend quality time without distractions. Grandparents join in for slow-paced adventures that strengthen family bonds. Whether it is a road trip to a nearby countryside or a wellness retreat in the hills, travel is becoming an experience of learning and connection.

Stephan Kapek, Vice President Operations and General Manager of Shangri-La Singapore, explains this shift perfectly: “Families are now seeking experiences that foster connection, reflection, and togetherness. Travel has become an opportunity to pause and bond across generations.” This evolution has given rise to four defining trends that are transforming the way families explore the world.