India's position in the World Economic Forum’s Travel & Tourism Development Index for 2024 has improved significantly. The country now ranks 39th, the highest in South Asia and among other lower-middle-income economies, rising from 54th place in 2021. The change in ranking methodology since 2021 makes direct comparison difficult.
source: istock
Top Performers
The United States leads the list, followed by Spain, Japan, France, Australia, Germany, the United Kingdom, China, Italy, and Switzerland.
Factors Behind India's Improved Rank
India's rich cultural heritage, diverse landscapes, and increased investment in tourism infrastructure have contributed to its improved ranking. Efforts to promote sustainable and safe travel have also played a crucial role.
Specific Strengths
India ranks 18th in price competitiveness, 26th in air transport, and 25th in ground and port infrastructure. It is one of three countries scoring in the top 10 across all resource pillars, ranking 6th in natural resources and 9th in cultural and non-leisure resources.
source: istock
Challenges and Declines
Despite the overall progress, India’s score is 2.1% lower than in 2019 due to global inflation and supply issues, impacting price competition and the recovery of air transport and tourist services.
Global Travel Outlook
With the lifting of COVID-19 travel restrictions and increased demand for travel, the World Economic Forum expects international tourist arrivals and the travel and tourism sector's contribution to global GDP to return to pre-pandemic levels, boosting the global industry.
